Scrolling through your Facebook News Feed, you’ll probably come across posts telling you to like or comment if you share some sort of similar sentiment — “LIKE this if you’re an Aries!” — or telling you to share it so you can earn a chance at winning a prize. Well, you might start seeing a lot less of those types of posts because Facebook is now cracking down on “engagement bait.” Facebook said, “We will demote posts that go against one of our key News Feed values — authenticity…We want to reduce the spread of content that is spammy, sensational or misleading in order to promote more meaningful and authentic conversations on Facebook.”
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